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Nick Ford

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Double-Sided SEG Tension Fabric Signage for Store in Times Square

By | Frameless Fabric, Home Blog, SEG Tension Fabric
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SEG tension fabric signage window display clear cling
SEG tension fabric signage window display clear cling

Modern Brands and Retailers love SEG Tension Fabric Signage, especially in Times Square, where it’s easy to get noticed.

We recently printed and installed a new SEG Tension Fabric window display for the Citizen Watch Flagship Store at Times Square in New York City.  For the project we produced (2) Double-Sided SEG Tension Fabric Frames with printed graphics.  The frames were hung from the ceiling in the front window of the store where shoppers can see the graphics from the street. Surrounding the displays are Ultra Clear Cling of light bursts that we applied to the window glass. The overall presentation highlights the watches ability to be powered by any light.

Times Square in New York City is known for its abundance of signage imagery. Everywhere you look there are images trying to grab your attention.  SEG fabric is definitely playing a part in that. This product is being used by many major brands and retailers as a primary form of retail signage.

Ceiling Hanging  SEG Fabric Graphics are very popular in store windows. If you are interested in learning more about how retailers are using SEG Fabric and Frames please give us a shout at 800-962-3119 or click the link below to be contacted.

SEG lightbox silicone fabric showroom interior design merchandising flooring seg backlit fabric lightbox silicone design marketing design graphic

SEG Fabric Printing by 40 VISUALS Featured in Big Picture Magazine

By | Backlit Fabric and LED Light Boxes, Frameless Fabric, Home Blog Feature, SEG Tension Fabric, Uncategorized

<h2>Divine Flooring uses SEG Fabric to Enhance Showroom</h2><p>This month we were featured in <a href=”″>Big Picture Magazine</a> for our work with Divine Flooring, an award-winning designer flooring company dedicated to revealing the stunning beauty of natural wood.</p><p>For the project, we produced 5 large <a href=””>SEG fabric displays</a> to compliment their new showroom in Vancouver.  SEG is short for <a href=””>Silicone Edge Graphics</a>, which is a printed fabric graphic with a thin silicone beading sewn neatly around the edges that fits into a frame.  <yoastmark class=’yoast-text-mark’>Once the fabric is completely inserted into the frame it has a smooth appearance that modern brands love.</yoastmark>  This was the perfect solution for Divine Flooring.</p><p><yoastmark class=’yoast-text-mark’>We are excited about being recognized for this project because Big Picture Magazine is one of the leading resources for the wide format digital printing market.</yoastmark> They deliver coverage of the hottest printing products and technologies.</p><p> </p><p><strong>Details of what we produced:</strong></p><p>(2) 63″w x 108″h <a href=””>Backlit SEG Fabrics</a></p><p>(2) 63″w x 108″h SEG Lightboxes with Silver Finish</p><p>(2) 60″w x 94″h Backlit SEG Fabrics</p><p>(2) 60″w x 94″h <a href=””>SEG Lightboxes</a> with Silver Finish</p><p>(1) 174″w x 54″h  Backlit SEG Fabric</p><p>(1) 174″w x 54″h SEG Lightbox with Silver Finish</p><p> </p><p>

</p><p> </p><p><em>If you are interested in learning more about the <a href=””>SEG Fabric Printing</a> that was featured in Big Picture Magazine please give us a call at <strong>800-962-3119.</strong></em></p><p> </p><p> </p><p style=”text-align: center;”>Contact Us </p><p> </p><p> </p><p> </p><div> </div>

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SEG Framed Fabric used by Alec Monopoly at Art Basel Event in Miami

By | Frameless Fabric, Products, SEG Tension Fabric, Uncategorized

TAG Heuer kicked off Art Basel Miami at their boutique in the heart of the Miami Design District with an event that featured Brand Ambassador Alec Monopoly for the release of his limited edition Formula 1 Timepiece. The street artist from New York has been an ambassador for the brand since the summer of 2016. TAG Heuer is bringing modern art and a new style to target towards a younger audience.

In the words of CEO, Jean-Claude Biver, “Alec will be 360-degrees at TAG Heuer. He will be Art Provocateur, meaning that he will create art for the brand, he will be part of the visual decoration of the boutiques, he will participate in the creation of watches (limited editions or an Art Collection), he will be artist for the brand’s clients, he will be a public figure for the brand and he will be ambassador“.

For the event we produced (4) 6 ft. x 8 ft  SEG Fabric Graphics with Free-standing Fabric Frames which are showcased in the video below where Alec uses them as a canvas for his art. Enjoy!

At the event guests enjoyed a cocktail party and live performance while Alec spray painted the Fabric Graphics as well as straps for his new timepiece on stage.

Free standing  SEG Fabric Graphics are popular at events because of their portability and durability. If you are interested in learning more about how retailers are using SEG Fabric and Frames please give us a shout at 800-962-3119 or click the link below to be contacted.


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Framed SEG Fabric Photo Collage for Retail Store

By | Frameless Fabric, Home Blog, Products, SEG Tension Fabric

We recently printed and installed a framed SEG fabric photo collage for a new lululemon store in Bethesda, Maryland.  The project consisted of (5) photos total, (2) were 42 in. wide x 48 in. tall, and the other (3) was 48 in. wide x 32 in. high. The collage features photographs taken of the Bethesda area by visual journalist Suzanne Tylander; like all lululemon stores, the imagery used highlights the local area.  The collage was comprised of five graphics, evenly hung to form a rectangular shape.  

SEG fabric graphics and frames are being used for all types of retail store applications.  More recently, framed SEG fabric graphics were used by Under Armour, another fitness apparel retailer, to showcase their world-class athletes to motivate shoppers.

If you are interested in learning more about how retailers are using SEG fabric and frames please give us a shout at 800-962-3119 or click the link below to be contacted.


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SEG Fabric Signs Make Fitness Look Easy at Under Armour Stores

By | Backlit Fabric and LED Light Boxes, Featured Image, Frameless Fabric, Home Blog, Home Blog Feature, Products, SEG Tension Fabric, Uncategorized

Silicone Edge Graphics Used for Fitness Motivation

Under Armour is an activewear brand know for apparel and accessories designed for fitness.  When you walk into an Under Armour store you can’t help but be inspired by the gigantic imagery featuring some of the world’s top athletes.  The concept of motivational graphics is not unique to clothing apparel stores; however, the combination of form and size are.

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signage SEG fabric tension stretch frame framing sign UnderArmour store retail visuals graphics printing printed marketing merchandising

What Is SEG Signage?

Under Armour is using SEG signage throughout their stores.  SEG is short for Silicone Edge Graphics.   This trending new form of signage is printed on a durable fabric material and then sewn around the edge with a thin silicone strip that fits into the framing system.  The large SEG graphics used by Under Armour can be folded up to fit in a small box for transportation, but once stretched into a frame, they give a smooth and taut appearance.

This is what makes SEG signage different for retailers like Under Armour.  In the past, shipping and installing large sizes of imagery in a retail store was a monumental and expensive task.  Now with SEG, store employees can easily take on the responsibility of changing out this size of signage before each season.

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SEG fabric signage is easy to install in the frames and doesn't get damaged, it's a really fast way to change the store's appearance. The visual difference is dramatic!

Store Employee Under Armour

SEG has changed the way we think about the possibilities of printed signage.

Casey FordCEO - 40 VISUALS
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signage sign printed print fabric visual merchandising silicone edge graphic marketing Under Armour retail store tension stretch frame framing

SEG Signage is Easy For Retailers

Many retailers are starting to incorporate SEG Fabric Signs in their visual merchandising strategy but we haven’t seen any use is it quite as effectivley as Under Armour.  

Every Under Armour store uses a combination of printed backlit SEG with frameless light boxes as well as standard non-lit fabric.  The sizes and applications used throughout the store dramatically showcase the diversity in merchandise. 

Each section of the store has a different visual theme based around the products in that department.  The enormous presences of imagery printed on SEG fabric with world class athletes such as Misty Copeland, Dwayne ‘The Rock’ Johnson, Jordan Spieth and Steph Curry provide a big impact.   You can’t help but be inspired. 

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40 VISUALS did not produce the SEG fabric signage that is being used by Under Armour stores but are printing leaders in the category. If you are interested in learning more about SEG please give us a call at 800-962-3119 to discuss your next signage project. 

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Standing SEG Fabric Frames for Zenith at Couture Jewelry Show

By | Frameless Fabric, Products, SEG Tension Fabric, Tradeshows, Uncategorized
Standing SEG Fabric Frames SEG fabric printing frames frame standing signage graphics visuals Couture tradeshow sign stretch tension
Standing SEG Fabric Frames signage fabric printing frame frames graphics tension stretch sign standing free-standing Zenith luxury retail Couture print
We recently produced these 6ft X 8ft. Standing SEG Fabric Frames with SEG tension fabric graphics for Zenith Watch to use at Couture Jewelry Show 2017.
Free-standing fabric graphics are popular in trade show settings because of their portability and durability. If you are interested in learning more about SEG frames and fabric graphics please click the link below to contact us!


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Visual Guide to Authentic Imagery For Brands

By | Uncategorized

According to a recently published guide by stock photography provider,  iStock / Getty Images, consumers value authentic imagery from brands now more than ever. The visual guide below highlights what consumers are looking for in branded imagery and the importance of authenticity. Click the link to view the entire guide. Enjoy!


View Guide


If you would like to learn more about imagery and branding please call 800.962.3119 to speak with one of our creative professionals.

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Printed Vinyl That Gives the Effect of Paint on Brick Walls

By | Applications, Home Blog, Products, Signage for Brick Walls
Printed Vinyl vinyl paint wrap brick walls signage sign graphics graphic visual storefront brickwrap NYC New York City concrete advertising installation

Did you know that printed vinyl graphics can be applied to brick walls and give the visual effect of paint?

We call this media application Rough Wrap, and it’s specially designed to be installed on rough walls and other textured surfaces.  When applied using heat, the vinyl molds into the textured surface giving a natural appearance similar to a painted mural. We recently produced Rough Wrap for a new Luke’s Lobster restaurant in New York City, who was partnering with RED to raise awareness for the global fund to fight AIDS.  The storefront was transformed to red using printed vinyl, which is a much easier method than traditional paint.  As you can see the outcome was a big success!

Printed Vinyl signage vinyl brick wall rough textured surface visuals advertising storefront design brickwrap
Printed Vinyl signage printing brick walls wall wrap graphic visual advertising storefront rough textured surface NYC new York restaurant storefront

Also as part of the project we produced a large interior adhesive vinyl graphic that measured 162″ x 68″ as seen below.

Printed Vinyl vinyl wall signage sign graphic wrap restaurant NYC New York City

If you are interested in signage for brick walls or any other signage solutions please feel free to Contact Us or give us a call at 800-962-3119.

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