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SEG Framed Fabric used by Alec Monopoly at Art Basel Event in Miami

By | Frameless Fabric, Products, SEG Tension Fabric, Uncategorized

TAG Heuer kicked off Art Basel Miami at their boutique in the heart of the Miami Design District with an event that featured Brand Ambassador Alec Monopoly for the release of his limited edition Formula 1 Timepiece. The street artist from New York has been an ambassador for the brand since the summer of 2016. TAG Heuer is bringing modern art and a new style to target towards a younger audience.

In the words of CEO, Jean-Claude Biver, “Alec will be 360-degrees at TAG Heuer. He will be Art Provocateur, meaning that he will create art for the brand, he will be part of the visual decoration of the boutiques, he will participate in the creation of watches (limited editions or an Art Collection), he will be artist for the brand’s clients, he will be a public figure for the brand and he will be ambassador“.

For the event we produced (4) 6 ft. x 8 ft  SEG Fabric Graphics with Free-standing Fabric Frames which are showcased in the video below where Alec uses them as a canvas for his art. Enjoy!

At the event guests enjoyed a cocktail party and live performance while Alec spray painted the Fabric Graphics as well as straps for his new timepiece on stage.

Free standing  SEG Fabric Graphics are popular at events because of their portability and durability. If you are interested in learning more about how retailers are using SEG Fabric and Frames please give us a shout at 800-962-3119 or click the link below to be contacted.


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Framed SEG Fabric Photo Collage for Retail Store

By | Frameless Fabric, Home Blog, Products, SEG Tension Fabric

We recently printed and installed a framed SEG fabric photo collage for a new lululemon store in Bethesda, Maryland.  The project consisted of (5) photos total, (2) were 42 in. wide x 48 in. tall, and the other (3) was 48 in. wide x 32 in. high. The collage features photographs taken of the Bethesda area by visual journalist Suzanne Tylander; like all lululemon stores, the imagery used highlights the local area.  The collage was comprised of five graphics, evenly hung to form a rectangular shape.  

SEG fabric graphics and frames are being used for all types of retail store applications.  More recently, framed SEG fabric graphics were used by Under Armour, another fitness apparel retailer, to showcase their world-class athletes to motivate shoppers.

If you are interested in learning more about how retailers are using SEG fabric and frames please give us a shout at 800-962-3119 or click the link below to be contacted.


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SEG Fabric Signs Make Fitness Look Easy at Under Armour Stores

By | Backlit Fabric and LED Light Boxes, Featured Image, Frameless Fabric, Home Blog, Home Blog Feature, Products, SEG Tension Fabric, Uncategorized

Silicone Edge Graphics Used for Fitness Motivation

Under Armour is an activewear brand know for apparel and accessories designed for fitness.  When you walk into an Under Armour store you can’t help but be inspired by the gigantic imagery featuring some of the world’s top athletes.  The concept of motivational graphics is not unique to clothing apparel stores; however, the combination of form and size are.

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signage SEG fabric tension stretch frame framing sign UnderArmour store retail visuals graphics printing printed marketing merchandising

What Is SEG Signage?

Under Armour is using SEG signage throughout their stores.  SEG is short for Silicone Edge Graphics.   This trending new form of signage is printed on a durable fabric material and then sewn around the edge with a thin silicone strip that fits into the framing system.  The large SEG graphics used by Under Armour can be folded up to fit in a small box for transportation, but once stretched into a frame, they give a smooth and taut appearance.

This is what makes SEG signage different for retailers like Under Armour.  In the past, shipping and installing large sizes of imagery in a retail store was a monumental and expensive task.  Now with SEG, store employees can easily take on the responsibility of changing out this size of signage before each season.

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SEG fabric signage is easy to install in the frames and doesn't get damaged, it's a really fast way to change the store's appearance. The visual difference is dramatic!

Store Employee Under Armour

SEG has changed the way we think about the possibilities of printed signage.

Casey FordCEO - 40 VISUALS
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SEG Signage is Easy For Retailers

Many retailers are starting to incorporate SEG Fabric Signs in their visual merchandising strategy but we haven’t seen any use is it quite as effectivley as Under Armour.  

Every Under Armour store uses a combination of printed backlit SEG with frameless light boxes as well as standard non-lit fabric.  The sizes and applications used throughout the store dramatically showcase the diversity in merchandise. 

Each section of the store has a different visual theme based around the products in that department.  The enormous presences of imagery printed on SEG fabric with world class athletes such as Misty Copeland, Dwayne ‘The Rock’ Johnson, Jordan Spieth and Steph Curry provide a big impact.   You can’t help but be inspired. 

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40 VISUALS did not produce the SEG fabric signage that is being used by Under Armour stores but are printing leaders in the category. If you are interested in learning more about SEG please give us a call at 800-962-3119 to discuss your next signage project. 

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Standing SEG Fabric Frames for Zenith at Couture Jewelry Show

By | Frameless Fabric, Products, SEG Tension Fabric, Tradeshows, Uncategorized
Standing SEG Fabric Frames SEG fabric printing frames frame standing signage graphics visuals Couture tradeshow sign stretch tension
Standing SEG Fabric Frames signage fabric printing frame frames graphics tension stretch sign standing free-standing Zenith luxury retail Couture print
We recently produced these 6ft X 8ft. Standing SEG Fabric Frames with SEG tension fabric graphics for Zenith Watch to use at Couture Jewelry Show 2017.
Free-standing fabric graphics are popular in trade show settings because of their portability and durability. If you are interested in learning more about SEG frames and fabric graphics please click the link below to contact us!


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Printed Vinyl That Gives the Effect of Paint on Brick Walls

By | Applications, Home Blog, Products, Signage for Brick Walls
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Did you know that printed vinyl graphics can be applied to brick walls and give the visual effect of paint?

We call this media application Rough Wrap, and it’s specially designed to be installed on rough walls and other textured surfaces.  When applied using heat, the vinyl molds into the textured surface giving a natural appearance similar to a painted mural. We recently produced Rough Wrap for a new Luke’s Lobster restaurant in New York City, who was partnering with RED to raise awareness for the global fund to fight AIDS.  The storefront was transformed to red using printed vinyl, which is a much easier method than traditional paint.  As you can see the outcome was a big success!

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Printed Vinyl signage printing brick walls wall wrap graphic visual advertising storefront rough textured surface NYC new York restaurant storefront

Also as part of the project we produced a large interior adhesive vinyl graphic that measured 162″ x 68″ as seen below.

Printed Vinyl vinyl wall signage sign graphic wrap restaurant NYC New York City

If you are interested in signage for brick walls or any other signage solutions please feel free to Contact Us or give us a call at 800-962-3119.

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Backlit SEG Signage Shines in NYC Pop-Up Shop

By | Backlit Fabric and LED Light Boxes, Frameless Fabric, Home Blog, Products, Uncategorized
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NYC Pop-Up Shop Lights Up Using Backlit SEG Signage 

The watch brand, Daniel Wellington, recently installed a large Backlit SEG Signage in their pop-up store at 444 Broome St. in NYC. The new signage was used to promote their new advertising campaign featuring Kendall Jenner.

The 4′ x 8′ Frameless SEG Lightbox and Backlit Fabric Graphic were produced by 40 VISUALS , a leading supplier of printed SEG Fabric in the U.S. for brands and retailers.

More Brands and Retailers are choosing backlit SEG, short for Silicone Edge Graphics over traditional backlit signage applications. This is because of its easy handling and shipping economy.  Retailers such as Apple, Macy’sTopshop, and others are all using large Backlit SEG Signage applications like this and seeing great advantages.

If you are interested in producing large SEG backlit signage for a store or event, please contact us at 800-962-3119 to get started! 

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pop-up store shop signage macys floor graphics design printing vinyl wrap

Pop-Up Shop Signage at Macy’s for Grandin Road

By | Products

Grandin Road, a retailer of home décor products featuring inspired design, launched their first ever pop-up retail experience to celebrate the Halloween season at the iconic Macy’s at Herald Square with the help of Winston Retail and 40 VISUALS.

In a store that’s known for bringing holidays to life, Grandin Road transformed a 1,400 square foot space at the 34th St. and 7th Ave. entrance of Macy’s into a frightfully fun Halloween experience.

We had the privilege of contributing to the project by printing a Floor Graphic that wrapped the 1,400 square foot floor space and Transparent Window Clings on the 3 windows facing 7th Ave.

The floor graphic was printed in 56″ X 42″ sections on a textured adhesive vinyl that’s specifically designed for foot traffic and professional installed on the floor of the pop-up shop.

pop-up shop signage floor graphic window clings macy's herald square

The large windows were covered with printed optically clear window film that has a low tac adhesive backing.  The Bats were individually cut on a solid black Vinyl and applied 2nd surface on the window inside facing out.

pop-up shop signage window clings decals vinyl Macy's
pop-up shop signage store windows Macys graphics visuals design Grandin Road

Pop up shops allow brands, that might have a limited retail presence on their own, to create an engaging temporary environment to sell merchandise, and associate themselves with other cultural influencers. Pop-up shops are exciting for traditional retail because they can offer different experiences in all shapes and sizes.

40 VISUALS specializes in temporary signage solutions for pop-up shops. If you are interested in learning more or receiving a sample book, please click the link below and fill out the form. We look forward to hearing from you.


All Window Perfs are Not Created Equal for Storefronts

By | Products

Perforated vinyl, also known as Window Perf by many industry professionals, is a popular form of retail signage for storefronts.  The vinyl material has an adhesive back with a mesh pattern of tiny holes that are approximately 1.5mm in diameter.  The small holes in the media allow you to install your printed visual on a window and still be able to see out from the inside.

The proportion of holes compared to the solid areas of the vinyl vary depending on the supplier of the media and the visual effect that is intended.  For example, if the Window Perf is “80/20” which means that 80% of the material is solid and 20% is removed, so 80% of the media is printable.  The more solid the material the better image quality you see when facing the print and the less transparent the image will appear.

40 VISUALS has now replaced our 70/30 vinyl with an Invisa-view Window Perf product that has an 80/20 material composition.  This guarantees the maximum amount of print surface for image clarity, while still retaining the popular see-through view from the back.

Storefront Window Perf

If you are interested in seeing this in person please click the link below to fill out the form and we will send you a complete sample book that contains the premium 80/20 Invisa-view Window Perf media.



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SEG Tension Fabric Signage at Tesla Car Dealership

By | Frameless Fabric, Products
SEG Tension Fabric Signage SEG silicone edge graphics printing signage Tesla car dealership
SEG Tension Fabric Signage light box SEG backlit signage printing silicone edge graphics car dealership frames wall sign
SEG Tension Fabric Signage SEG sign printed tension fabric signage Tesla car dealership SEGframe dyesub dye sublimation
SEG Tension Fabric Signage light box backlit signage SEG printed fabric stretch tension silicone edge graphics car dealerships.

SEG Tension Fabric Signage Used by Luxury Car Dealership

Luxury electric car maker, Tesla, is using SEG tension fabric signage to create a significant visual message inside their car dealerships. This particular dealership was located right in the middle of a shopping mall, no less. Selling luxury electric cars inside of a shopping mall requires an appealing visual presence that highlights the benefits over gasoline powered alternatives. Read More