SEG Tension Fabric

SEG tension fabric signage sign fabric SEG frame

Double-Sided SEG Tension Fabric Signage for Store in Times Square

By | Frameless Fabric, Home Blog, SEG Tension Fabric
SEG tension fabric signage sign fabric SEG frame
SEG tension fabric signage window cling display
SEG tension fabric signage window display clear cling
SEG tension fabric signage window display clear cling

Modern Brands and Retailers love SEG Tension Fabric Signage, especially in Times Square, where it’s easy to get noticed.

We recently printed and installed a new SEG Tension Fabric window display for the Citizen Watch Flagship Store at Times Square in New York City.  For the project we produced (2) Double-Sided SEG Tension Fabric Frames with printed graphics.  The frames were hung from the ceiling in the front window of the store where shoppers can see the graphics from the street. Surrounding the displays are Ultra Clear Cling of light bursts that we applied to the window glass. The overall presentation highlights the watches ability to be powered by any light.

Times Square in New York City is known for its abundance of signage imagery. Everywhere you look there are images trying to grab your attention.  SEG fabric is definitely playing a part in that. This product is being used by many major brands and retailers as a primary form of retail signage.

Ceiling Hanging  SEG Fabric Graphics are very popular in store windows. If you are interested in learning more about how retailers are using SEG Fabric and Frames please give us a shout at 800-962-3119 or click the link below to be contacted.

SEG lightbox silicone fabric showroom interior design merchandising flooring seg backlit fabric lightbox silicone design marketing design graphic

SEG Fabric Printing by 40 VISUALS Featured in Big Picture Magazine

By | Backlit Fabric and LED Light Boxes, Frameless Fabric, Home Blog Feature, SEG Tension Fabric, Uncategorized

Divine Flooring uses SEG Fabric to Enhance Showroom

This month we were featured in Big Picture Magazine for our work with Divine Flooring, an award-winning designer flooring company dedicated to revealing the stunning beauty of natural wood. For the project, we produced 5 large SEG fabric displays to compliment their new showroom in Vancouver.

SEG is short for Silicone Edge Graphics, which is a printed fabric graphic with a thin silicone beading sewn neatly around the edges that fits into a frame.  Once the fabric is completely inserted into the frame it has a smooth appearance that modern brands love. This was the perfect solution for Divine Flooring. We are excited about being recognized for this project because Big Picture Magazine is one of the leading resources for the wide format digital printing market. They deliver coverage of the hottest printing products and technologies.

Details of what we produced:

(2) 63″w x 108″h Backlit SEG Fabrics

(2) 63″w x 108″h SEG Lightboxes with Silver Finish

(2) 60″w x 94″h Backlit SEG Fabrics

(2) 60″w x 94″h SEG Lightboxes with Silver Finish

(1) 174″w x 54″h  Backlit SEG Fabric

(1) 174″w x 54″h SEG Lightbox with Silver Finish

If you are interested in learning more about the SEG Fabric Printing that was featured in Big Picture Magazine please give us a call at 800-962-3119.

Contact Us

printing fabric printer SEG signage Sign TAGheuer Alec Monopoly event art Basel Miami design graphics textile frames framed

SEG Framed Fabric used by Alec Monopoly at Art Basel Event in Miami

By | Frameless Fabric, Products, SEG Tension Fabric, Uncategorized

TAG Heuer kicked off Art Basel Miami at their boutique in the heart of the Miami Design District with an event that featured Brand Ambassador Alec Monopoly for the release of his limited edition Formula 1 Timepiece. The street artist from New York has been an ambassador for the brand since the summer of 2016. TAG Heuer is bringing modern art and a new style to target towards a younger audience.

In the words of CEO, Jean-Claude Biver, “Alec will be 360-degrees at TAG Heuer. He will be Art Provocateur, meaning that he will create art for the brand, he will be part of the visual decoration of the boutiques, he will participate in the creation of watches (limited editions or an Art Collection), he will be artist for the brand’s clients, he will be a public figure for the brand and he will be ambassador“.

For the event we produced (4) 6 ft. x 8 ft  SEG Fabric Graphics with Free-standing Fabric Frames which are showcased in the video below where Alec uses them as a canvas for his art. Enjoy!

At the event guests enjoyed a cocktail party and live performance while Alec spray painted the Fabric Graphics as well as straps for his new timepiece on stage.

Free standing  SEG Fabric Graphics are popular at events because of their portability and durability. If you are interested in learning more about how retailers are using SEG Fabric and Frames please give us a shout at 800-962-3119 or click the link below to be contacted.


Contact Us


signage sign SEG Fabric Photo Collage fabric SEG frame frames tension stretch graphics visuals design retail store stores collage photos photography imagery

Framed SEG Fabric Photo Collage for Retail Store

By | Frameless Fabric, Home Blog, Products, SEG Tension Fabric

We recently printed and installed a framed SEG fabric photo collage for a new lululemon store in Bethesda, Maryland.  The project consisted of (5) photos total, (2) were 42 in. wide x 48 in. tall, and the other (3) was 48 in. wide x 32 in. high. The collage features photographs taken of the Bethesda area by visual journalist Suzanne Tylander; like all lululemon stores, the imagery used highlights the local area.  The collage was comprised of five graphics, evenly hung to form a rectangular shape.  

SEG fabric graphics and frames are being used for all types of retail store applications.  More recently, framed SEG fabric graphics were used by Under Armour, another fitness apparel retailer, to showcase their world-class athletes to motivate shoppers.

If you are interested in learning more about how retailers are using SEG fabric and frames please give us a shout at 800-962-3119 or click the link below to be contacted.


Contact Us

printed display sign signage fabric SEG printing tension stretch silicone edge graphics visuals merchandising marketing advertising in-store under armour

SEG Fabric Signs Make Fitness Look Easy at Under Armour Stores

By | Backlit Fabric and LED Light Boxes, Featured Image, Frameless Fabric, Home Blog, Home Blog Feature, Products, SEG Tension Fabric, Uncategorized

Silicone Edge Graphics Used for Fitness Motivation

Under Armour is an activewear brand know for apparel and accessories designed for fitness.  When you walk into an Under Armour store you can’t help but be inspired by the gigantic imagery featuring some of the world’s top athletes.  The concept of motivational graphics is not unique to clothing apparel stores; however, the combination of form and size are.

fabric sign signage frame SEG Silicone Edge visuals Under Armour store retail marketing advertising merchandising printed printing
signage SEG fabric tension stretch frame framing sign UnderArmour store retail visuals graphics printing printed marketing merchandising

What Is SEG Signage?

Under Armour is using SEG signage throughout their stores.  SEG is short for Silicone Edge Graphics.   This trending new form of signage is printed on a durable fabric material and then sewn around the edge with a thin silicone strip that fits into the framing system.  The large SEG graphics used by Under Armour can be folded up to fit in a small box for transportation, but once stretched into a frame, they give a smooth and taut appearance.

This is what makes SEG signage different for retailers like Under Armour.  In the past, shipping and installing large sizes of imagery in a retail store was a monumental and expensive task.  Now with SEG, store employees can easily take on the responsibility of changing out this size of signage before each season.

signage backlit fabric SEG printing printer frame frames lightboxes visuals graphics advertising marketing tension fabric store retail sign print merchandiser silicone edge graphic
sign signage print printing backlit lightbox light boxes duratrans fabric stretch tension visuals merchandising silicone edge graphic retail

SEG fabric signage is easy to install in the frames and doesn't get damaged, it's a really fast way to change the store's appearance. The visual difference is dramatic!

Store Employee Under Armour

SEG has changed the way we think about the possibilities of printed signage.

Casey FordCEO - 40 VISUALS
backlit duratrans fabric lightbox frames framing sign signage light box LED visual merchandising printer printing tension stretch dye-sub graphic graphics
signage sign printed print fabric visual merchandising silicone edge graphic marketing Under Armour retail store tension stretch frame framing

SEG Signage is Easy For Retailers

Many retailers are starting to incorporate SEG Fabric Signs in their visual merchandising strategy but we haven’t seen any use is it quite as effectivley as Under Armour.  

Every Under Armour store uses a combination of printed backlit SEG with frameless light boxes as well as standard non-lit fabric.  The sizes and applications used throughout the store dramatically showcase the diversity in merchandise. 

Each section of the store has a different visual theme based around the products in that department.  The enormous presences of imagery printed on SEG fabric with world class athletes such as Misty Copeland, Dwayne ‘The Rock’ Johnson, Jordan Spieth and Steph Curry provide a big impact.   You can’t help but be inspired. 

SEG fabric graphics visuals signage sign frames stretch tension marketing advertising
SEG silicone edge graphics printed printing signage sign tension fabric stretch printed print
fabric lightbox backlit sign signage print printing SEG silicone edge graphics visuals merchandising Under Armour store retail LED light box duratrans quality cheap best
printed fabric signage frames framing graphics visuals retail store sign tension silicone edge display displays backlit duratrans lightbox light box
backlit fabric light box LED tension stretch frame frames duratrans under armour retail stores visuals graphics printing printer merchandising
signage sign backlit duratrans fabric lightbox frame framing visual graphics print printing printer SEG silicone edge graphics

40 VISUALS did not produce the SEG fabric signage that is being used by Under Armour stores but are printing leaders in the category. If you are interested in learning more about SEG please give us a call at 800-962-3119 to discuss your next signage project. 

Standing SEG Fabric Frames signage SEG fabric printing frame frames visuals graphics free-standing tension stretch dye-sub printer retail marketing advertising sign

Standing SEG Fabric Frames for Zenith at Couture Jewelry Show

By | Frameless Fabric, Products, SEG Tension Fabric, Tradeshows, Uncategorized
Standing SEG Fabric Frames SEG fabric printing frames frame standing signage graphics visuals Couture tradeshow sign stretch tension
Standing SEG Fabric Frames signage fabric printing frame frames graphics tension stretch sign standing free-standing Zenith luxury retail Couture print
We recently produced these 6ft X 8ft. Standing SEG Fabric Frames with SEG tension fabric graphics for Zenith Watch to use at Couture Jewelry Show 2017.
Free-standing fabric graphics are popular in trade show settings because of their portability and durability. If you are interested in learning more about SEG frames and fabric graphics please click the link below to contact us!


Get Pricing

Selfie SEG fabric printing tension self-standing frames framing backdrop wall

Selfie Backdrop Walls Using SEG Tension Fabric

By | Frameless Fabric, SEG Tension Fabric
Selfie Backdrop Walls selfie wall backdrop SEG printing tension fabric stretch self-standing salon stores
Selfie Backdrop Walls selfie wall backdrop SEG self-standing printing graphics step and repeat
Selfie Backdrop Walls selfie wall backdrop step-and-repeat SEG tension fabric printing design photography
Selfie Backdrop Walls SEG selfie wall Tension printing frames quality step-and-repeat

Step and Repeat Selfie Backdrop Walls Catch Attention on Social Media

Brands and retailers are starting to use Selfie Backdrop Walls like this to encourage customers to take selfies.  This wall was printed with a step and repeat logo pattern on SEG Tension Fabric for a press event for salons and hair stylists.

The smooth, matte finish of SEG Tension Fabric invites photo backdrop opportunities because it isn’t reflective like other traditional printing options.

After a selfie is taken in front of the selfie wall, some brands are incentivizing social media posts using the photo.

Printed logos in a step and repeat pattern are the preferred form of promotion for red carpets and other events that offer photo opportunities. Now, step and repeat photo backdrops are also being used in retail shopping environments.

By using a step and repeat logo pattern on the selfie wall, it will guarantee that audiences can see the brand behind the selfie photo that was posted.

If you are interested in printing a step and repeat selfie wall for your store or event, please give us a call at 800-962-3119.