40 VISUALS recently worked with lululemon athletica, to revamp the store signage for the Madison Avenue New York, NY store renovation. In total 15 framed signage prints were installed throughout the store portraying action photography of the lululemon brand.
lululemon athletica, is a Canadian athletic apparel retailer. It is a self-described yoga-inspired athletic apparel company and a designer and retailer of technical athletic apparel, with 354 locations.
The graphics are printed on our 10 mil luster photo paper then laminated for extra finish protection and matte appearance. Each print was framed in a 1 ¼” matte black frame. The frames are easy to hang and arrive assembled with hanging hardware.
Throughout the store we installed 15 landscape merchandising prints; all 48″ x 36″ in size and were installed onto an existing outrigger fixture. Prints were laminated for a matte finish as well as additional durability.
The media gallery wall comprised of 7 matte black framed prints with a plexi cover to reduce glair and protect the prints. Multiple sizes were used to form the collage ranging from 26″x 26″ to 54″ x 36″.
Framed prints work well for a retail space as the posters can be easily changed out with future prints, they give graphics a finished look that exudes confidence inside the store. Lululemon is not the only brand featuring framed prints, this impactful signage is also being used in other stores such as; Shinola, Tag Heuer, Daniel Wellington and many other brands.
All prints were installed by our professional installation team. 40 VISUALS offers national printed graphic installation services to ensure graphics are displayed with quality and care at any location.