NFC Enabled Printed Signage
NFC is short for Near Field Communication, which is a form of RFID (Radio-frequency Identification) technology that allows digital information to be transferred at short distances through electromagnetic radio fields. NFC tags are small antennas with a microchip that stores data. They can be programmed with mobile information such as a web link, and transmitted by simply touching an NFC enabled device to the tag. When integrated into printed signage, it allows for shoppers (with compatible devices) to tap NFC enabled signage displays with their mobile device to initiate interaction. This incentives can include downloading an app, opening a mobile website, making a purchase, social sharing, collecting coupons, signing into Wi-Fi and much more.
With this process in mind, the role of printed signage is evolving from one-way static imagery, to a dynamic digital gateway that promotes a mobile exchange with shoppers. This lets brands and stores strategically combine digital content with in-store printed signage and measure print engagement in a whole new way.
40 Visuals offers a range of NFC products that can be integrated and tracked with any of our printed signage medias including posters, duratrans, window vinyls, clings, counter signs, banner stands and more.