NYC Pop-Up Shop Lights Up Using Backlit SEG SignageÂ
The watch brand, Daniel Wellington, recently installed a large Backlit SEG Signage in their pop-up store at 444 Broome St. in NYC. The new signage was used to promote their new advertising campaign featuring Kendall Jenner.
The 4′ x 8′ Frameless SEG Lightbox and Backlit Fabric Graphic were produced by 40 VISUALS , a leading supplier of printed SEG Fabric in the U.S. for brands and retailers.
More Brands and Retailers are choosing backlit SEG, short for Silicone Edge Graphics over traditional backlit signage applications. This is because of its easy handling and shipping economy.  Retailers such as Apple, Macy’s, Topshop, and others are all using large Backlit SEG Signage applications like this and seeing great advantages.
If you are interested in producing large SEG backlit signage for a store or event, please contact us at 800-962-3119 to get started!Â
