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Double-Sided SEG Tension Fabric Signage for Store in Times Square

By | Frameless Fabric, Home Blog, SEG Tension Fabric
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SEG tension fabric signage window display clear cling

Modern Brands and Retailers love SEG Tension Fabric Signage, especially in Times Square, where it’s easy to get noticed.

We recently printed and installed a new SEG Tension Fabric window display for the Citizen Watch Flagship Store at Times Square in New York City.  For the project we produced (2) Double-Sided SEG Tension Fabric Frames with printed graphics.  The frames were hung from the ceiling in the front window of the store where shoppers can see the graphics from the street. Surrounding the displays are Ultra Clear Cling of light bursts that we applied to the window glass. The overall presentation highlights the watches ability to be powered by any light.

Times Square in New York City is known for its abundance of signage imagery. Everywhere you look there are images trying to grab your attention.  SEG fabric is definitely playing a part in that. This product is being used by many major brands and retailers as a primary form of retail signage.

Ceiling Hanging  SEG Fabric Graphics are very popular in store windows. If you are interested in learning more about how retailers are using SEG Fabric and Frames please give us a shout at 800-962-3119 or click the link below to be contacted.

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Framed SEG Fabric Photo Collage for Retail Store

By | Frameless Fabric, Home Blog, Products, SEG Tension Fabric

We recently printed and installed a framed SEG fabric photo collage for a new lululemon store in Bethesda, Maryland.  The project consisted of (5) photos total, (2) were 42 in. wide x 48 in. tall, and the other (3) was 48 in. wide x 32 in. high. The collage features photographs taken of the Bethesda area by visual journalist Suzanne Tylander; like all lululemon stores, the imagery used highlights the local area.  The collage was comprised of five graphics, evenly hung to form a rectangular shape.  

SEG fabric graphics and frames are being used for all types of retail store applications.  More recently, framed SEG fabric graphics were used by Under Armour, another fitness apparel retailer, to showcase their world-class athletes to motivate shoppers.

If you are interested in learning more about how retailers are using SEG fabric and frames please give us a shout at 800-962-3119 or click the link below to be contacted.


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SEG Fabric Signs Make Fitness Look Easy at Under Armour Stores

By | Backlit Fabric and LED Light Boxes, Featured Image, Frameless Fabric, Home Blog, Home Blog Feature, Products, SEG Tension Fabric, Uncategorized

Silicone Edge Graphics Used for Fitness Motivation

Under Armour is an activewear brand know for apparel and accessories designed for fitness.  When you walk into an Under Armour store you can’t help but be inspired by the gigantic imagery featuring some of the world’s top athletes.  The concept of motivational graphics is not unique to clothing apparel stores; however, the combination of form and size are.

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signage SEG fabric tension stretch frame framing sign UnderArmour store retail visuals graphics printing printed marketing merchandising

What Is SEG Signage?

Under Armour is using SEG signage throughout their stores.  SEG is short for Silicone Edge Graphics.   This trending new form of signage is printed on a durable fabric material and then sewn around the edge with a thin silicone strip that fits into the framing system.  The large SEG graphics used by Under Armour can be folded up to fit in a small box for transportation, but once stretched into a frame, they give a smooth and taut appearance.

This is what makes SEG signage different for retailers like Under Armour.  In the past, shipping and installing large sizes of imagery in a retail store was a monumental and expensive task.  Now with SEG, store employees can easily take on the responsibility of changing out this size of signage before each season.

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SEG fabric signage is easy to install in the frames and doesn't get damaged, it's a really fast way to change the store's appearance. The visual difference is dramatic!

Store Employee Under Armour

SEG has changed the way we think about the possibilities of printed signage.

Casey FordCEO - 40 VISUALS
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signage sign printed print fabric visual merchandising silicone edge graphic marketing Under Armour retail store tension stretch frame framing

SEG Signage is Easy For Retailers

Many retailers are starting to incorporate SEG Fabric Signs in their visual merchandising strategy but we haven’t seen any use is it quite as effectivley as Under Armour.  

Every Under Armour store uses a combination of printed backlit SEG with frameless light boxes as well as standard non-lit fabric.  The sizes and applications used throughout the store dramatically showcase the diversity in merchandise. 

Each section of the store has a different visual theme based around the products in that department.  The enormous presences of imagery printed on SEG fabric with world class athletes such as Misty Copeland, Dwayne ‘The Rock’ Johnson, Jordan Spieth and Steph Curry provide a big impact.   You can’t help but be inspired. 

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40 VISUALS did not produce the SEG fabric signage that is being used by Under Armour stores but are printing leaders in the category. If you are interested in learning more about SEG please give us a call at 800-962-3119 to discuss your next signage project. 

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Printed Vinyl That Gives the Effect of Paint on Brick Walls

By | Applications, Home Blog, Products, Signage for Brick Walls
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Did you know that printed vinyl graphics can be applied to brick walls and give the visual effect of paint?

We call this media application Rough Wrap, and it’s specially designed to be installed on rough walls and other textured surfaces.  When applied using heat, the vinyl molds into the textured surface giving a natural appearance similar to a painted mural. We recently produced Rough Wrap for a new Luke’s Lobster restaurant in New York City, who was partnering with RED to raise awareness for the global fund to fight AIDS.  The storefront was transformed to red using printed vinyl, which is a much easier method than traditional paint.  As you can see the outcome was a big success!

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Printed Vinyl signage printing brick walls wall wrap graphic visual advertising storefront rough textured surface NYC new York restaurant storefront

Also as part of the project we produced a large interior adhesive vinyl graphic that measured 162″ x 68″ as seen below.

Printed Vinyl vinyl wall signage sign graphic wrap restaurant NYC New York City

If you are interested in signage for brick walls or any other signage solutions please feel free to Contact Us or give us a call at 800-962-3119.

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Backlit SEG Signage Shines in NYC Pop-Up Shop

By | Backlit Fabric and LED Light Boxes, Frameless Fabric, Home Blog, Products, Uncategorized
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NYC Pop-Up Shop Lights Up Using Backlit SEG Signage 

The watch brand, Daniel Wellington, recently installed a large Backlit SEG Signage in their pop-up store at 444 Broome St. in NYC. The new signage was used to promote their new advertising campaign featuring Kendall Jenner.

The 4′ x 8′ Frameless SEG Lightbox and Backlit Fabric Graphic were produced by 40 VISUALS , a leading supplier of printed SEG Fabric in the U.S. for brands and retailers.

More Brands and Retailers are choosing backlit SEG, short for Silicone Edge Graphics over traditional backlit signage applications. This is because of its easy handling and shipping economy.  Retailers such as Apple, Macy’sTopshop, and others are all using large Backlit SEG Signage applications like this and seeing great advantages.

If you are interested in producing large SEG backlit signage for a store or event, please contact us at 800-962-3119 to get started! 

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Apple Store Signage Using SEG Backlit Fabric with Lightboxes

By | Backlit Fabric and LED Light Boxes, Frameless Fabric, Home Blog
Backlit SEG Tension Fabric Backlit SEG Fabric and Lightboxes SEG Printing Fabric Lightboxes Signage Apple Store Graphics Visuals Printing
Backlit SEG Tension Fabric Backlit SEG Fabric and Lightboxes Signage Apple Store Printing Lightboxes Display Advertising Retail SEG Tension Fabric Edgeless
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Backlit SEG Tension Fabric Backlit SEG Fabric and Lightboxes SEG fabric backlit signage Apple Store Tension Stretch LED Light Box

Apple is using Backlit SEG Tension Fabric and Lightboxes for Signage in Stores.

These SEG lightboxes with Backlit SEG Tension Fabric Graphics were spotted inside the Apple Store on Prince Street in New York City.

SEG is short for Silicone Edge Graphics, which means that the graphic has a thin silicone strip sewn around the perimeter that fits into a minimalistic SEG frame or lightbox for display.  SEG is an emerging category in signage that many top brands and retailers are using today; including H&M, GAP, Macy’s and Tesla Car Dealerships.

Known for their retail store design and outstanding in-store visuals, Apple has always been a leader in providing an excellent retail shopping experience.  It is exciting to see them transitioning their stores to using SEG signage. If Apple is using SEG then it is a significant indicator that this category has obvious benefits over traditional signage solutions.

40 VISUALS did not produce the SEG Lightbox and Fabric that is displayed at the Apple stores but we are a leader in the SEG signage category. If you are interested in using SEG signage for promotion please fill out the form below and we will give you a shout to disucuss options.