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Rough Wrap

vinyl for textured surfaces rough wrap brick wall texture adhesive material installation outdoor paint painted brick wrap contour cut Krispy Kreme signage

Vinyl Graphics for Textured Surfaces – Krispy Kreme’s Story

By | Restaurant Signage, Rough Wrap

Vinyl Graphics that Have Painted Appearance on Walls

It’s been said that we eat with our eyes first. When Krispy Kreme Doughnuts needed a way to make their new location stand out, they turned to us, and we set a plan in motion.

A global retailer of premium-quality sweet treats, Krispy Kreme Doughnut Corporation is a big brand that’s headquartered in Winston-Salem, N.C. Founded in 1937, the company has 1,400 retail shops in 33 countries.

Krispy Kreme’s new Utica, Michigan, location needed Vinyl for Textured Surfaces for their opening in January. Our team communicated closely with the customer and installers every step of the way, and we printed the graphics and coordinated the installation in record time. This is the story of how we achieved this, complete with sprinkles on top.

Graphics for Textured Surfaces on Brick Walls

Krispy Kreme wanted to reinforce their branding with fun doughnut designs on the inside and outside of their store. They needed a painted look that worked with their brick walls, but they also wanted to avoid repainting when they changed up their graphics. Since Rough Wrap is easy to remove, it was the perfect solution. “You can see the big graphics from a distance, which makes them very impactful,” says 40 VISUALS Project Manager, Lacey Hensen.”

Vinyl for textured surfaces rough wrap adhesive vinyl brick wall texture material installation installed outdoor indoor application paint like painted wall signage Krispy Kreme
vinyl for textured surfaces outdoor brick wall installation install paint like texture contour cut printed Krispy Kreme signage
The large outdoor graphics were installed on the building in just 2 to 3 days. The size of the Rough Wrap shown on the exterior wall of the drive-through is 520″W x 134″H; it was printed sectioned into 14 different pieces and contour cut. (See Above)

Rough Wrap for Surfaces with Texture

Rough Wrap is a 2.1 mil vinyl material with a laminate over top that’s designed for large textured surfaces like wall murals, indoors and outdoors. The vinyl is applied using heat and has the appearance of paint when it molds to the textured surface.

When selecting the visual and color for a brick surface, it’s important to consider the color of the brick where the visual will be installed. “Krispy Kreme needed us to achieve just the right shade of gray for the adhesive to work with the brick color. To help them find the right one, we sent multiple gray color swatches and samples to test the shade that worked best on the interior brick,” explains Lacey.

Vinyl for textured surfaces rough wrap adhesive vinyl brick wall texture material installation installed outdoor indoor application paint like painted wall signage Krispy Kreme
vinyl for textured surfaces rough wrap install installation adhesive vinyl brick texture outdoor application paint like texture contour cut graphics Krispy Kreme signage
Krispy Kreme’s gray Rough Wrap brings a brick wall to life – and reinforces their branding – inside and out. The Rough Wrap shown on this exterior wall is 248″W x 184″H, which is the total size of the material printed before it was sectioned into 15 different pieces and contour cut for easier installation. (See Above)

Vinyl for Textured Surfaces – Printing and Installation

To simplify the installation process, once the color was selected the 40 Visuals team printed the Vinyl for Textured Surfaces graphics in smaller sections. We printed eight full wall visuals and split them into 67 total pieces to make them easier to work with and install. The individual pieces were up to 106″w x 42″h in size. Then the 67 pieces were each contour cut by our team to the exact specifications.

Next mockups were created for the installation team that showed where the different sections attached together to create the whole image. “Since we coordinate nationwide installations, we make sure installers have a guide to follow,” adds Lacey.

We also produced several Adhesive Vinyl and Ultra Clear Window Clings for the display, which tie the theme together and give the store a consistent look. The Ultra Clear Clings include shop hours, drive-through hours and Wi-Fi decals that were created for the windows.

The sections – exterior, interior and bathrooms – were turned around in a week. All the graphics were set up and completed in five to seven days. The large graphics on the outside of the building were installed within two to three days. Lacey said, “We met the client’s deadlines and were able to schedule the installation immediately once the building was ready, so Krispy Kreme could show off their awesome wall graphics at the opening.”

vinyl for textured surfaces brick wall installation install paint like texture contour cut printed Krispy Kreme signage
vinyl for textured surfaces rough wrap brick wall texture adhesive material installation paint painted brick wrap contour cut Krispy Kreme signage
Adhesive Vinyl was applied on the smooth surface walls. The Rough Wrap (228″W x 127″H total material) was printed, sectioned into 8 pieces and contour cut. The Krispy Kreme large gray graphic above the window is Adhesive Vinyl (214″W x 43″H) that was contour cut. (See Above)

How do I learn more about Vinyl for Textured Surfaces

Another great example of this application is the story of how Luke’s Lobster restaurant in New York City is using Printed Vinyl That Gives the Effect of Paint on Brick Walls. If you’re interested in learning more about how other doughnut shops, coffee shops and restaurants are leveraging Vinyl for Textured Surfaces, please give us a shout at 800-962-3119 or click one of the links below.