signage visuals authentic imagery branding istock shutterstock getty images pictures graphics

Visual Guide to Authentic Imagery For Brands

By | Applications, Retail Store Signage

According to a recently published guide by stock photography provider,  iStock / Getty Images, consumers value authentic imagery from brands now more than ever. The visual guide below highlights what consumers are looking for in branded imagery and the importance of authenticity. Click the link to view the entire guide. Enjoy!


View Guide


If you would like to learn more about imagery and branding please call 800.962.3119 to speak with one of our creative professionals.

Printed Vinyl brick walls paint vinyl graphics printing wrap advertising signage sign visuals brickwrap design storefront restaurant

Printed Vinyl That Gives the Effect of Paint on Brick Walls

By | Applications, Home Blog, Products, Signage for Brick Walls
Printed Vinyl vinyl paint wrap brick walls signage sign graphics graphic visual storefront brickwrap NYC New York City concrete advertising installation

Did you know that printed vinyl graphics can be applied to brick walls and give the visual effect of paint?

We call this media application Rough Wrap, and it’s specially designed to be installed on rough walls and other textured surfaces.  When applied using heat, the vinyl molds into the textured surface giving a natural appearance similar to a painted mural. We recently produced Rough Wrap for a new Luke’s Lobster restaurant in New York City, who was partnering with RED to raise awareness for the global fund to fight AIDS.  The storefront was transformed to red using printed vinyl, which is a much easier method than traditional paint.  As you can see the outcome was a big success!

Printed Vinyl signage vinyl brick wall rough textured surface visuals advertising storefront design brickwrap
Printed Vinyl signage printing brick walls wall wrap graphic visual advertising storefront rough textured surface NYC new York restaurant storefront

Also as part of the project we produced a large interior adhesive vinyl graphic that measured 162″ x 68″ as seen below.

Printed Vinyl vinyl wall signage sign graphic wrap restaurant NYC New York City

If you are interested in signage for brick walls or any other signage solutions please feel free to Contact Us or give us a call at 800-962-3119.

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Armani fabric light box sign Macy's

Frameless Backlit Fabric Invades Macy’s Herald Square

By | Applications, Backlit Fabric and LED Light Boxes, Frameless Fabric, Products

Frameless Backlit Fabric Signage Everywhere at Macy’s 

Macy’s Herald Square is the flagship of the Macy’s department store chain. The building’s 2.2 million square feet made it the world’s largest department store from 1924 to 2009. That being said, visual trends in signage often begin and end inside Macy’s Herald Square.  Read More