Did you know that printed vinyl graphics can be applied to brick walls and give the visual effect of paint?
We call this media application Rough Wrap, and it’s specially designed to be installed on rough walls and other textured surfaces. When applied using heat, the vinyl molds into the textured surface giving a natural appearance similar to a painted mural. We recently produced Rough Wrap for a new Luke’s Lobster restaurant in New York City, who was partnering with RED to raise awareness for the global fund to fight AIDS. The storefront was transformed to red using printed vinyl, which is a much easier method than traditional paint. As you can see the outcome was a big success!