Frameless Fabric and Displays at Cole Haan
Fabric is becoming a staple in printed retail signage. The frameless or edgeless look is gaining in popularity inside store environments especially in large formats. The displays are simple to construct and the graphics are easy to replace so they remove the headache for the store as they re-place graphics.
Retailers like H&M and Johnston & Murphy are using printed fabric displays in their stores in dramatic ways. This display by Cole Haan is no exception. To promote the Todd Snyder collections they printed large fabric graphics and inserted them into a double sided frameless display in their storefront.
Similar to Backlit Fabric, front-lit Frameless Fabric is sewn around the edges with silicon beading to fit the small channel around the perimeter of the display. When fabric is stretched over the displays it gives a smooth appearance that is extremely desirable inside upscale retail environments.
The signage was not printed by 40 VISUALS, but if you are interested in adding printed Frameless Fabric to your store please give us a call, give us a call, this is our passion!