Meet the 40 VISUALS Team

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Casey Ford

CEO

#ChiefMotivationOfficer #MarriedtoColleen #MichiganFootball #LifeontheLake #WinterinNaples #35YearJewelryIndustryVeteran #40Vgoingon20
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Nick Ford

Vice President

For over 15 years, Nick has been helping grow 40 V into the company it is today. On most days you can find him executing projects that improve the products and service that we offer to clients.

In his spare time, Nick enjoys photography, running and playing fetch with his dog Phoebe.

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Kelly Bailey

General Manager

Kelly is responsible for all areas of production scheduling/planning, supply chain, logistics, estimating, facilities maintenance and personnel.

She started with 40 VISUALS ten years ago as a graphic designer after graduating from Grand Valley State University. Over the years she has held several positions within the company. Kelly now has the honor of leading our fabulous team of 25! In her spare time, she enjoys taking full advantage of our proximity to Lake Michigan by cruising in her 1977 Silverton, riding bikes to the farmers market or walking her two Boston terriers, Tyson and Tilde.

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Lacey Hensen

Senior Project Manager

Lacey uses her in-depth knowledge and experience to guide the design team and each project that crosses her desk toward success!

NPR stories make her happy cry, IKEA is her Disneyworld, office spiders don’t fear her - she sets them free, a connoisseur of all plant food and craft beer. Most of all she likes spending time with those she loves, especially her husband and daughter, in this place she loves, where she feels instantly on vacation when she steps out her door. Oh, and she owns her own business about this magical place on Lake Michigan, dutchcoast.co.

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Amy Harris

Business Development Manager

As the business development manager Amy greets all new customers with a smile, introducing them to 40 VISUALS and guiding them toward the best solution for their project.

Amy loves spending time with her husband and Vizsla. She also loves all things crafty.

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Jason Gracik

Sales Manager

Jason works directly with current and potential clientele to establish relationships that are not only successful but enjoyable. He takes pride in being the guide who helps our clients become heroes with well-executed signage that speaks to the emotions of their audience.

When Jason’s not growing 40 VISUALS relationships you can find him spending time with his wife and two daughters as well as his loving parents. He enjoys sports, music, movies, and the outdoors; especially the thrill of driving his Jeep to the waters of West Michigan to reel big fish.

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Kelly LaCrosse

Graphic Designer

As a graphic designer, Kelly uses brand guidelines to prepare artwork for production. She works very closely with customers on projects from start to finish to ensure a successful outcome.

She loves spending time with her family as well as her basset hound Boone. In her free time, you can often find her reading!

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Melissa Gilson

Graphic Designer

As a graphic designer, Melissa uses brand guidelines to prepare artwork for production. She works very closely with customers on projects from start to finish to ensure a successful outcome.

Melissa is a lover of her family, her german shepherd and the good ole mitten state! Her hobbies include trying new recipes and daydreaming about her next travel adventure.

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Ashley Beeker

Graphic Designer

Ashley creates graphic layouts and proofs within brand guidelines. She also works very closely with brand representatives and manages accounts through our order system while providing quality customer service.

Ashley is a recent graduate from GVSU. She can be found at the dog park with her fur baby (a sweet 2 year old husky), binge-watching TV shows, going on adventures or trying out new recipes.

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Brittaney Myrick

Inbound Marketing

As the Inbound Marketing Director, Brittaney manages the advertising efforts as well as the online visual presence of the company.

When she isn't at work you can find Brittaney near the beach, playing with her two dalmatians, or at the nearest country concert.

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Nikki Sietsema

Accounting Manager

Nikki works in accounting, making sure it all adds up!

While she's not at work you can find Nikki listening to live music or watching the latest hockey game. She enjoys trying out new makeup trends and loves Boston terriers.

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Colleen Ford

Lead Payables Auditor

Colleen has been putting up with Casey's Michigan sports obsession for over 40 years. Lake girl. Favorite dog: Kirby. Favorite cat: Prince. Winter at Happydale, Naples, FL.
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Ben Perfect

Graphic Designer

Aside from assisting the Graphics Department, Ben also helps coordinate installations and assists with production, shipping, and printing.

Ben is a photographer and an outdoorsman. He can often be found on his boat fishing or at the local record shops. He plays several instruments (badly) and enjoys cheap bourbon and smooth jazz.

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Christian Hernandez

Production Team

Cristian works in production and can be found packaging, shipping, cutting materials on the zund and even laminating. He is always busy with something!

While away from work Cristian likes attending hardcore punk shows, playing Magic the Gathering, watching anime and playing with his 4-month-old chocolate lab puppy.

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Martin Crawford

Production Lead

Martin always points out that it's not necessarily always about the quantity of orders that go out the door but the QUALITY of the orders. Making sure that the TEAM works together efficiently to their best abilities. At the end of the day he wants to make sure the customers are happy about the visuals they have received.

When Martin isn’t at the 40 VISUALS Headquarters he loves to spend his time with his family. He enjoys helping others get healthy, working out and staying active outdoors. You can see him always full of smiles and full of energy. “Have an amazing day!” “It's not just Monday, IT'S MONDAY!! Go get it!!”

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Gabriel Guerrero

Digital Printer

As the main Digital Printer, Gabriel is in charge of making sure everything is printed on time and quality checked before reaching the finishing room.

Gabriel enjoys traveling, sailing and spending time outdoors with friends. He is preparing for the endless summer.

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Mary DeVos

Production Team Member

Mary works mainly in our fabric department but can also be found helping packaging and shipping.

She spends her spare time outdoors, especially by the water. She loves riding horses and competed in horse shows in the past. She is always planning her next travel adventure along with her four-legged friends.

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Emma Bytwerk

Sewing Production Lead

Emma keeps busy in production running the sewing machines and testing fabric graphics.

When not at work you can find Emma reading, spending time outside bike riding and hiking, and trying new recipes.

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Olivia Johnson

Project Coordinator

As project coordinator, Olivia helps with new business development, quoting projects, and helping manage project timelines. She also assists with coordinating installations.

When not at work you can find Olivia planning her next girls trip, spending time with family or listening to one of her many Spotify playlists.

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Emily Amos

Production Team

Emily spends most of her time in the shipping department making sure that everything is on track. She also helps with packaging and making sure every product is quality checked before being sent off.

While not at work Emily loves spending time with her friends and family and playing fetch with her pitbull Brooks. She has many nieces and nephews and loves being the best aunt ever. During the summer you can find her spending time outside fishing and kayaking.

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Daniel Jones

Lead Developer

Dan maintains and updates the 40 VISUALS Order System. He also manages and troubleshoots most other IT related issues.

To no surprise, Dan is a big fan of technology. He enjoys building very powerful computers and messing with most other types of tech. He also enjoys playing sports and is a big fan of watching football.

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Ashley Settler

Printing Team

Ashley works in the printing department making sure everything is completed on schedule. She is also the main operator of the new MCT cutter.

While Ashley isn't working she enjoys watching her favorite movies which include Star Wars, Harry Potter, and Lord of the Rings. She also likes getting crafty when she has time.

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Robin Taylor

Production Team

Robin works on our production team quality checking printed materials and making sure everything is completed and packaged correctly.

In her free time, Robin enjoys writing, watching movies, and reading comics from her collection. She is also a cat person!