White SEG Fabric Frames at Old Navy

By April 21, 2016 Frameless Fabric
SEG Old Navy White Fabric Framing System
SEG fabric frame signage stretch
White Fabric Framing System Old Navy
Old Navy Signage Printing Fabric SEG Frames framing in-store printed displays visual graphics design
SEG fabric printing signage displays visuals Old Navy retail graphics printing framing silicone edge graphics

White Framed SEG Signage at Old Navy

The Old Navy in New York City showcases a series of large white framed silicone edge graphic (SEG) signage. These framed frontlit fabric graphics can be found throughout the store, and portray lifestyle images of the Old Navy brand.  Each wall mounted SEG display is approximately eight feet wide by six feet in height.

SEG is short for silicone edge graphics. Once the fabric is printed a thin silicone strip is sewn around the edge. The silicone edge is then inserted into a channel around the perimeter of the frame to give a frameless appearance.

Each SEG fabric graphic is displayed in a white frame, which really enhances the clean modern look of the display. Custom powder coated SEG frames create a polished look that match their surroundings.

Old Navy is not the only brand using SEG Fabric, this impactful signage can be found in other stores such as; The Gap, NikeTown, Johnston and Murphy, Macy’s, Cole Haan, and H&M just to name a few.

We did not print the signage at Old Navy, but produce similar SEG signage products including custom white SEG frames. If you are interested in using SEG signage please give us a shout at 800-962-3119