Grandin Road, a retailer of home décor products featuring inspired design, launched their first ever pop-up retail experience to celebrate the Halloween season at the iconic Macy’s at Herald Square with the help of Winston Retail and 40 VISUALS.
In a store that’s known for bringing holidays to life, Grandin Road transformed a 1,400 square foot space at the 34th St. and 7th Ave. entrance of Macy’s into a frightfully fun Halloween experience.
The floor graphic was printed in 56″ X 42″ sections on a textured adhesive vinyl that’s specifically designed for foot traffic and professional installed on the floor of the pop-up shop.
The large windows were covered with printed optically clear window film that has a low tac adhesive backing. The Bats were individually cut on a solid black Vinyl and applied 2nd surface on the window inside facing out.
Pop up shops allow brands, that might have a limited retail presence on their own, to create an engaging temporary environment to sell merchandise, and associate themselves with other cultural influencers. Pop-up shops are exciting for traditional retail because they can offer different experiences in all shapes and sizes.
40 VISUALS specializes in temporary signage solutions for pop-up shops. If you are interested in learning more or receiving a sample book, please click the link below and fill out the form. We look forward to hearing from you.